Style, Innovation, and Care

About Us

We’ve been part of the St. Louis community since 1982. What started with Dominic Bertani has grown into two locations, a strong team, and a reputation built over time.

Today, alongside Allison Elder, the focus is still the same—do great work, keep learning, and take care of the people who walk through our doors.

About Us

Our Approach

We believe good results start with listening. Every guest is different, and your hair should reflect that—not a trend, not a formula.

Our team is trained to stay current, but also to understand what actually works for you day-to-day. That balance—experience and continued education—is what allows us to create results that feel natural and last beyond your appointment.

When you come in, you can expect a space that feels welcoming, not intimidating, and a team that’s focused on getting it right.

Whether it’s a small refresh or a bigger change, we take the time to understand what you want and make sure you leave feeling like yourself, just better.

What Our Clients Say

Services

What Clients Love Most About Us

We offer hair, skin, and nail services at our Ladue and Chesterfield locations, with each appointment tailored to you. Whether it’s a cut, color, facial, or manicure, the goal is simple—results that feel right for you and easy to maintain.
Browse Our Services

Our Team

The Team Behind The Chairs

What distinguishes our experience is our intentional, tiered team structure. This approach allows us to thoughtfully match you with a professional who aligns with your goals, lifestyle, and aesthetic. From emerging artists to Level 10 specialists with decades of experience, each appointment is guided by precision, creativity, and warmth. Whether you’re exploring dimensional color, a tailored haircut, customized skin treatments, or elevated nail services, you can expect a personalized experience designed to feel natural, confident, and uniquely yours.
Meet Our Team